Design and performance that coexist with nature.
The constant change of the sky's expressions, the vivid blooming flowers,this breathtaking and magnificent earth,
a heart that can feel all of nature and perceive its beauty.
How amazing it would be if we could wear all these emotions on a daily basis.
The research of the fabric, the details pursuing its convenience, the sensation by having it touch one's skin while wearing it.
Achieving all of this and going forward to the future is also amazing and will help us live comfortable lives.
The framework is learned from the beauty of nature in combination with the modern function that is added to it.
While not an organic product, we aim to harmonize all of this.
juha is the fashion label launched in 2015.